All of this posting, writing, managing, measuring can sound daunting. Here are just some of the easy and mostly free tools I use to get work done.

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Social Media Automation

• hootsuite.com – post to Facebook, Twitter, LinkedIn, and more all from the same place, and schedule multiple posts.
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Graphics

• Canva - – Free cloud-based, easy-to-use graphics app where you can make professional-looking flyers, social media post graphics (like memes), all with precise sizing, font selections, and a library of free images
   

• Videos - Create videos from photos and video clips with Vimeo.com, select themes, music, and add captions, then upload to your selected social media.
  

 

Marketing Info & How-Tos

• HubSpot - marketing automation blog with a deep library of free articles and videos on a wide range of small business marketing topics
   

• Best Times to Post on Facebook, Twitter, and Instagram - find optimal time to post based on posting history