When you strategically align your integrated marketing communications - brand development, Website strategies, public relations, and advertising - with your business goals, beautiful things happen.
Aligning and integrating marketing communications activities with business goals is much like the process of bringing delicate and exotic flowers, like orchids or the false bird of paradise (pictured below) into bloom. Most people avoid these stunning plants because they think they're hard to grow. Just  as many businesses avoid, delay or reduce a marketing communications program because they think it's expensive or complex, and they don't know how to measure it.
Well, whether it's growing tropicals or launching an integrated and strategic marketing communications program, the key is planning. For tropical flowers it's knowing the light, soil, temperature and feeding requirements for each plant; and watching out for disease and insects.
For strategic marketing communications it's building a clear plan that defines brand messages, targets the right audience(s), identifies the best channels of communications to reach each audience, and then researches the obstacles like economic trends, competition, rules and ethics. The critical element of a strategic marketing communications program is execution; consistent, methodical and measurable execution.
This is where Beth Miller, ABC can and does help. She knows how to keep her collection of 50 orchids blooming and her 30+ years of marketing communications experience can help you get focused and cranking on almost any strategic marketing communications initiative.
Whether it's working a complex Web site strategy and content development project or a single business writing job, we'll become a member of your marketing team - virtually or onsite. |
