Web content is king in the online world today. The brand message, the navigation, and  design must work seamlessly to create an online experience for your site visitors, much as the structure of an orchid, like the stunning cattleya orchid at right, creates one of nature's exquisite forms with a bonus...fragrance.
Savvy Web visitors must quickly find the information they're looking for and understand what your business offers. The site must also be written and structured for search engine optimization (SEO) so that the search engines find it and rank it prominently.
Align SEO, Web Design and Content
Beth S. Miller, ABC has become skilled at balancing the writing of Web content, with simple navigation and great Web design to construct a high performing site. We help you to select solid, searchable keywords and then adapt the Web site content, headlines and Meta titles, descriptions and keyword lists to ensure that search engines find your site and rank it prominently.
Beth directs the process that helps you determine the critical elements that will make your Web site successful - corporate personality, target market, content and functionality requirements, and roadblocks. We begin every Website development project by addressing the following questions:
- What corporate personality do you want to present? Professional? Buttoned-Up? Progressive? Innovative?
- What types of visitors do you want to attract to your site and what do you want them to do on the site?
- How will you draw visitors to the site?
- What keywords would your customers/visitors enter to find your site?
- How often will you add new content in each section?
- What competitor or other sites do you think do a great job of conveying their messages/intent?
Once we've answered all the questions, and mapped out the required site plan, we're ready to write Website content that is clear, compelling, easy-to-read, and creates the right online personality for your business.
Check out some samples of our recent Web site strategy, content and search engine optimization work, all in partnership with 7th Hat Media Group:
If you're ready to put your Web site into high gear with a new look and fresh content, contact Beth S. Miller, ABC today.
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