Beth S. Miller, ABC has become skilled at balancing the writing of Web content, with simple navigation and great Web design to construct a high performing site. We help you to select solid, searchable keywords and then adapt the Web site content, headlines and Meta titles, descriptions and keyword lists to ensure that search engines find your site and rank it prominently.
Beth directs the process that helps you determine the critical elements that will make your Web site successful - corporate personality, target market, content and functionality requirements, and roadblocks. We begin every Web site development project by answering the following questions:
- What corporate personality do you want to present? Professional? Buttoned-Up? Progressive? Innovative?
- What types of visitors do you want to attract to your site and what do you want them to do on the site?
- How will you draw visitors to the site?
- What keywords would your customers/visitors enter to find your site?
- Where will content originate and who will own its maintenance and update?
- How often will you add new content in each section?
- What hardware/operating system will be involved?
- What competitor or other sites do you think do a great job of conveying their messages/intent?
Once we've answered all the questions, and mapped out the required site plan, we're ready to write Web site content that is clear, compelling, easy-to-read, and creates the right online personality for your business.
Check out some samples of our recent Web site strategy, content and search engine optimization work, all in partnership with 7th Hat Media Group:
If you're ready to put your Web site into high gear with a new look and fresh content, contact Beth S. Miller, ABC today.
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design must work seamlessly to create an online experience for your site visitors, much as the structure of an orchid, like the stunning catalya at right, creates one of nature's exquisite forms with a bonus fragrance.