After the news excesses of the dot.bomb era, the media in general has become wary of the avalanche of e-press releases that arrive every hour.  So, how do you judge the real thing and get it noticed?  Simple, focus on real something that is really news.

Media and industry analyst relations works best when you focus your public relations efforts on customer success and return on investment (ROI) stories, true innovation that offers clear process improvements, and stories that demonstrate how the world can benefit from your product or service. 

That's where Beth S. Miller, ABC, an accredited business communicator, can help.  We've got decades of experience working with clients to develop the stories that will interest national business editors, industry trade publications and local print and broadcast media.  We'll help you to:

• Target the Right Media : The better you know the editors that cover your space, the more you can target your news.  We'll identify the right editors, build a targeted and precise media list and then establish the relationships to generate story opportunities.

• Develop Compelling Stories:  People want to read about how other people are doing things, not how fast the latest  widget processes other widgets.  We'll find the human angles to your most technical stories, then write and pitch them to the appropriate media.

• Write Press Releases that are Newsworthy:  Not everything is news to the world.  With thousands of press releases distributed every day, we can help you capture the real news, write a strong and authentic press release, then get it published on the major online news portals.

• Demonstrate Customer ROI:  Nothing interests editors more than talking to your customers.  We can be amazingly creative in helping your customers find a benefit to helping you - visibility in new markets, by-lined articles that can boost a career, positioning as a market innovator, even promotional discounts on the services or products you’re selling.

For many companies, industry analysts boost the effectiveness of both your public relations programs and your sales initiatives.  We have nearly 20 years helping companies to navigate the often confusing but influential world of the industry analysts. Making the right contacts with the right analysts at firms like Gartner Group, Forrester, Yankee Group, AMR, and many others can get your company recommended and short listed for a major Request for Purchase (RFP). 

Good old fashioned persistence and a well-crafted story does gain analyst attention.  The right relationships can provide critical strategic information on your competition, marketplace trends, partnering or acquisition direction, and marketplace validation.  

Contact Beth S. Miller, ABC for more information on how we can put a spark in your media and analyst programs.