“The most successful brand cultures offer a single, coherent story where the components work together in a synergistic fashion so that the whole is greater than the sum of the parts.”
Douglas B. Holt, “Brands & Branding,” Harvard Business Review

It takes just the right light, moisture and temperature to bring orchids like the one below into bloom. Marketing communication strategy that clearly defines brand messages or accurately positions a company requires precise and consistent communication to each audience that will impact the sale of products or services.

No matter how large or small a business, it is critical to know who and what you are, who you sell to and why they buy. 

Once you've defined the who, what, why and how of your company, you can provide the right fertilizer or strategic marketing communications initiatives to achieve the business outcome you want.

Beth S. Miller, ABC, an IABC accredited business communicator based in Houston, has that rare green thumb that lets her get most plants to bloom and businesses to blossom. She can help guide you and your business or group to identify and apply the right water (brand messages), light (audience/stakeholders) and adjust the temperature (competitive environment) to build the foundation for solid, productive marketing communications strategy.  

Business Clarity -- Our Marketing Communications Strategy Development Process Defines Authentic Brand Messages

• What does your company want to be when it grows up?
  
• What products and services will you offer?
  
• Who is your buyer and what events, needs, or pain triggers a buy?
• Who influences the purchase?
• What are three key messages describe the benefit to your buyers/influencers?
• What competition do you face and how do you stack up?
• What are your competitors’ strengths and weaknesses?  What are yours?
• How will you sell/support your products and services? Directly?  Through channels?
• How do you price your products?
• How will you market your products?  
• What communications or marketing channels are best suited to reaching your target audience?  

Once we have all the answers, we're ready to make the right connections by delivering clear, relevant information at the right time and in the right way, to build positive perception and establish a strong brand identity. 

Beth S. Miller, ABC can help you to create and implement just the right mix of strategic marketing communication vehicles:  Websites, brochures, white papers, media and industry analyst relations, and more.

Ready to make your business bloom?  Contact Beth S. Miller today